If you purchased Breyers Natural Vanilla ice cream anytime over the past eight years, you may be eligible for compensation.
In June, New York firms Reese LLP and Sheehan and Associates – which is by Spencer Sheehan also known as the Vanilla Vigilante – filed a lawsuit against the ice cream company alleging they falsely advertised the “vanilla” used in their product came from the vanilla plant, when in fact it contained non-vanilla plant flavors.
The defendants, Unilever United States, Inc., which owns Breyers, and Conopco, Inc., the advertising firm Breyers works with, have disputed the allegations and denied any wrongdoing. Although the court “has not decided who is right,” a settlement has been reached, and thousands of U.S. customers could benefit.
According to a press release from the Supreme Court of the State of New York, within one year of the settlement becoming final, Breyers will be required to “develop a new Product formula” that doesn’t include vanilla derived from non-vanilla products.
The defendants have also been ordered to compensate the plaintiffs. Any U.S. customer who purchased Breyers Natural Vanilla ice cream – a full list of products can be found here – between April 21, 2016 and August 14, 2024 is eligible to receive a portion of the $8.85 million settlement fund.
Those who wish to file a claim have until February 19, 2025 to submit a valid claim either with or without proof of purchase. If customers wish to sue the companies themselves, they must “exclude” themselves from the class action lawsuit.
Each household is only allowed to submit one claim form.
To submit a claim, eligible consumers can visit the settlement website set up for this case, where they will find detailed instructions on how to proceed. The website provides a straightforward process for filing, ensuring that those who have purchased Breyers Natural Vanilla ice cream can easily access their potential compensation.
For those without proof of purchase, the claims process is still accessible, but the compensation amount may be lower. Consumers are encouraged to gather any receipts or documentation they might have, as this could increase their share of the settlement fund. The website will also outline the exact compensation amounts based on the number of claims submitted, so early action may benefit consumers.
As part of the settlement, Breyers will reformulate its Natural Vanilla ice cream to ensure that any vanilla flavoring used comes exclusively from the vanilla plant, addressing the concerns raised in the lawsuit. This change is expected to enhance the product’s authenticity and provide consumers with a product that aligns with their expectations of what “natural vanilla” should be.
The lawsuit has highlighted the importance of accurate labeling and transparency in food products, prompting a broader conversation about food sourcing and consumer rights. The settlement may encourage other companies to review their advertising practices to avoid similar legal challenges.
As the deadline approaches, customers are urged to take action and file their claims by February 19, 2025. With potential compensation available and a commitment to improving product quality, this settlement represents a significant development for consumers who have relied on Breyers for their ice cream needs.
For more information, including a list of eligible products and the filing process, customers can refer to the settlement website or contact the claims administrator directly. This is a chance for consumers to not only seek compensation but also to voice their expectations for transparency and quality in food products.
